Wildfire Brands

We don't only advise brands. We build them too.

Wildfire Brands creates, co-creates and invests in selected concepts where our international experience, relationships and commercial infrastructure can build meaningful global value. This is highly selective.

Our co-build model

We create brands with the partners who sell them

Increasingly we build brands in joint venture with a distributor. We spot a specific market opportunity, create a bespoke brand and liquid to win it, and the partner brings the route to market and sales muscle. Everyone plays to their core competence.

Spot the Opportunity

We identify a specific market gap alongside a distributor partner who knows the terrain.

Create Brand & Liquid

We design a bespoke brand and product built to fit that opportunity precisely.

Joint Venture

We structure a JV so ownership and incentives are aligned from day one.

Route to Market & Sales

The partner drives distribution and in-market sales muscle; we lead brand, liquid and strategy.

The result: brands built faster and with lower risk, because each side does what it does best. Brand creation and product development from Wildfire, distribution and sales firepower from the partner. It breaks cleanly into core areas of competence.

Our brands

In the portfolio

Coming soon

Velveteer

Vegan beverage foamer

A plant-based foamer that brings a premium, velvet texture to cocktails and serves, built for hospitality. Launching initially into the Middle East.

Trade enquiries ↗

Coming soonNA Aperitif

Modern Non-Alcoholic Aperitif

Name to be revealed

A new, exciting non-alcoholic aperitif from the team behind Lyre's, in development through a joint venture.

Wildfire Brands operates selectively in opportunities where there is no conflict with our advisory partners. Client confidentiality and commercial independence remain fundamental to our Advisory business.