People who have done it.

Conor Hardy

A C-suite global commercial leader and early-stage investor with 25 years scaling brands internationally, across Molson Coors, C&C Group (Magners) and Lyre's.

He launched and scaled Lyre's as Chief Commercial Officer to $25M revenue and 200k 9L cases across more than 40 markets, having built C&C's global expansion framework from Singapore.

Investor in Lyre's, Neurita, Artisan, Vital and Lowrise. Key markets: global.

Mark Livings

A multi-award-winning entrepreneur, branding and product specialist, angel investor and board member. Creator and Founder of Lyre's Spirit Co, the world's largest non-alcoholic spirits brand, and co-founder of BrandLink.

Deep expertise in brand architecture, product innovation, investor relations and startup acceleration. An Australian based in Paris.

Ed Cottrell

A senior drinks leader with particularly strong credentials in wine, premium spirits, on-trade, travel retail, distribution and category management. Currently International Director for Fortitude Spirits and Non-Executive Chairman of Saccone & Speed in Gibraltar.

Formerly Sales Director at Bibendum Wine, General Manager of Justerini & Brooks, Managing Director Global Travel Retail at William Grant & Sons, and senior roles with MMI in Dubai. Key markets: Europe, Middle East, Africa and GTR.

Rachel Ling

Rachel is a beverage industry leader with 15 years of commercial and brand leadership across Asia Pacific, spanning spirits, non-alcoholic, functional and emerging categories. She began her career with Stoli Group, managing the Stolichnaya portfolio across APAC, before joining Proof & Company, where she developed premium spirits distribution and secured strategic placements across leading hotels, bars and restaurants throughout the region.

She later became Vice President of Sales, Asia at Lyre's, leading market expansion, distribution growth, commercial strategy and partnerships for one of the world's leading non-alcoholic spirits brands. More recently she consulted for AYA, a functional beverage company focused on conscious consumption and wellness.

Rachel has built a deep network of distributors, importers, hospitality groups, retailers and industry partners across APAC, with a strong understanding of the region's diverse markets. Her experience across established and emerging categories gives her a practical understanding of what it takes to enter, build and scale brands in Asia.

Anthony Pullen

Nearly 20 years in the North American market. A mixology champion and commercial leader with experience at Lucas Bols, Bulldog Gin, Campari, Q Mixers and most recently as CCO of Lyre's.

Relationships spanning distributor, wholesaler, multi-venue operator and strategic account levels. Key markets: USA and Canada.