People who have done it.

Conor Hardy

A C-suite global commercial leader and early-stage investor with 25 years scaling brands internationally, across Molson Coors, C&C Group (Magners) and Lyre's.

He launched and scaled Lyre's as Chief Commercial Officer to $25M revenue and 200k 9L cases across more than 40 markets, having built C&C's global expansion framework from Singapore.

Investor in Lyre's, Neurita, Artisan, Vital and Lowrise. Key markets: global.

Mark Livings

A multi-award-winning entrepreneur, branding and product specialist, angel investor and board member. Creator and Founder of Lyre's Spirit Co, the world's largest non-alcoholic spirits brand, and co-founder of BrandLink.

Deep expertise in brand architecture, product innovation, investor relations and startup acceleration. An Australian based in Paris.

Ed Cottrell

A senior drinks leader with particularly strong credentials in wine, premium spirits, on-trade, travel retail, distribution and category management. Currently International Director for Fortitude Spirits and Non-Executive Chairman of Saccone & Speed in Gibraltar.

Formerly Sales Director at Bibendum Wine, General Manager of Justerini & Brooks, Managing Director Global Travel Retail at William Grant & Sons, and senior roles with MMI in Dubai. Key markets: Europe, Middle East, Africa and GTR.

Rachel Ling

More than a decade of commercial and brand leadership in beverages across Asia Pacific. Stoli Group, Proof & Company, and Vice President of Sales, Asia at Lyre's.

A deep network of distributor connections across the region. Singapore-based. Key markets: Asia Pacific.

Anthony Pullen

Nearly 20 years in the North American market. A mixology champion and commercial leader with experience at Lucas Bols, Bulldog Gin, Campari, Q Mixers and most recently as CCO of Lyre's.

Relationships spanning distributor, wholesaler, multi-venue operator and strategic account levels. Key markets: USA and Canada.